New BR-05: The third way of Bell & Ross

Some people like Bell and Rose, while others don't like all the squares and circles. BR-05 best quality replica watches will help them meet in the middle!

We found some rumors about it at Baselworld. There are no photos, no text, just prototypes that will not be released to the public under any circumstances. Today, on September 6, it is over. Bell&Ross has launched its latest product, the BR-05.

This is not about sports, complexity or collection. BR-05 is the case. How is this going! Although the brand has adopted the "circular or square" dichotomy so far, BR-05 is somewhere in between. This is the missing link between the two designs we have seen so far.

a popular sport

The idea of ??a "square circle" is not a new concept. There are many different ways. There are Nautilus, Cyrus' Klepcys and Vacheron Constantin's Harmony, but in all of these cases, the square is not a square. In fact, it is more like a mat. This is a square suggestion, a soft approximation that avoids too harsh contrasts with the soft lines of the circle.Audemars Piguet Royal Oak Offshore Replica

Another alternative that also exists for a while is a broken circle. We are considering Royal Oak, Admiral Corum, Laurato of Girard-Perregaux and FB-1 of Ferdinand Berthoud, don't forget many Hublots, they have a variety of polygonal shapes, some are more successful than others, the frame is round dial.

No compromise

Bell and Ross did not follow these two paths. It is not common, the corners are sharp, the angle is sharp, and the design is powerful. “It took us two years to complete this final design. The principle of the circle on the square is given, but we did a lot of work on the dial area, the case size and the strap and strap,” Bruno, creative director of Bell & Ross. Belamich explained.

BR-05's DNA was passed down from BR-03, and BR-03 is the brand's reputation-building watch. It has the same tight square shape, and only its corners are rounded here. Perhaps another parent of this newborn is the Vintage collection, which is softer and easier to use. BR-05 is the product of both, but it is unique in itself. Its proportion is balanced and confident. “Our square case is closely related to the brand, but it is not universal. The same is true for our round case, but it does not make a difference. The BR-05 is intended to be a unique variant of both,” continues Bruno Belamich.Tudor PELAGOS replica watces

Overall bracelet: an unsurprising but natural development
Construction work is not limited to this. It also extends to the bracelet. Bell and Ross chose to make it an integral part. The first link is actually part of the case. This is by no means a revolutionary choice, as its most famous embodiment is the Royal Oak, and there are more examples. The same is true for the alternately polished and brushed surfaces of the bracelet, which shares a character with watches such as Rolex, Omega, Girard-Perregaux, Longines, and Baume. It provides a quality surface that appeals to collectors. “We pay special attention to bracelets,” explains Bruno Belamich. “In order to give it a gentle, perfect drape, there are four different sizes of links, all set at a precise angle. The folding clasp is round and can hold the wrist. We also offer a rubber strap. It has a modern of,

a big family
Bell and Ross have entered the market with a complete family. Steel dominates, with three models in black, blue or light grey dials. There is also a rose gold version with a black dial. Finally, there are two rubber bands (black or blue) with familiar folding buckles. The set comes with a BR-05 Skeleton, limited edition. This skeleton model is the only three-handed - everyone has three hands plus date.MB&F HM7 replica watches

For whom?

It is difficult to find the target audience for the new BR-05. “The 40mm format is the perfect consensus for many cultures and is also unisex,” says Bruno Belamich. This is undoubtedly an original work, but it does not have the marketing advantage of BR-01 or BR-03 (with their aviation association) or BR-V (V for Vintage), which can immediately attach itself to a story that has been branded by the brand marketing department. Enriched.

The BR-05 is a different story - a story that has not yet been told. Watches are designed with their design in mind, and each wearer can write chapters themselves. This is an admirable exercise, but it is an adventurous exercise. Today, watch marketing is so powerful that end customers are used to buying complete packaging: watches, history (real or fictional), most prestigious ambassadors, their achievements, historical backgrounds, etc. BR-05 doesn't have any - but. Despite this, the feedback we heard in March (Basel World) and September (official release) was very positive. It remains to be seen whether the design is strong enough to make it commercially successful.